The rules of European basketball aren't always q
We've noticed from watching European Football (soccer) and now in basketball, that professional teams in Europe tend to wear their sponsor's name on their jersey (sometimes more prominantly than their team name). Even the refs last night had a sponsor logo on their shirts.
On Sunday evenings, we've discovered that one channel plays American Football (with the annoucing dubbed over in Serbian) and so we have been able to watch
the end of two games so far. The instant replays are sponsored by a local bank! It seems sponsors have found a way to capitalize on everything. In American, I've only noticed this on Nascar vehicles and the driver's jumpsuits. I'm sure that it's only a matter of time before other sports embrace this trend if it means making more money.
This is the first successful shot of the game. "Our" team won :) After finding out that Crawford came from Staunton (less than an hour from our American home), we wish we would have had an oportunity to talk with him.