Friday, June 5, 2009

Matchless Matchboxes

Products with English translations usually have something amusing about them. The restaurant that offers "mashrooms" on your pizza, or "meat fingers" (sausages). The blueberry tea that vaunted it's ability to aid renal health. And these matches. Just what does "average contents" imply? That these matches are not excellent? That they are merely better than some lesser matches? But not as good as those "best" matches next to them?

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